---
title: Beyond The Click - How B2C Marketers Approach A Data-Driven Economy
description: "Beyond The Click [Live Expert Panel and Q&A]\nFind Out How Modern B2C Marketers Are Adjusting Their Approaches In Today's Data-Driven Economy"
---

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- [Default HubSpot Blog](https://simondata-8888351.hs-sites.com/blog)

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### Access the recording

# ![Beyondtheclick_landingpage_POSTEVENT-12-12](https://go.simondata.com/hs-fs/hubfs/21Q2-Event-Beyond%20The%20Click/Beyondtheclick_landingpage_POSTEVENT-12-12.jpg?width=627&name=Beyondtheclick_landingpage_POSTEVENT-12-12.jpg)**How Modern B2C Marketers Are Adjusting Their Approaches In Today's Data-Driven Economy**

In this 60-minute panel discussion, you’ll hear how marketing leaders at Capital One and Equinox are supporting brand, revenue and retention goals by:

- Re-imagining marketing team structures and internal processes
- Refining their acquisition strategies for a post-cookie world
- Delivering personalized lifecycle experiences

Marketing needs to balance brand and performance in order to provide a seamless, multi-channel customer experience that drives brand preference and repeat purchases. Don't miss out on this expert panel and audience Q&A. Watch today.  

Speakers 

![Katya Headshot](https://go.simondata.com/hs-fs/hubfs/Headshots/Katya%20Headshot.jpeg?width=100&name=Katya%20Headshot.jpeg)   Katya Andresen  
  SVP Card Customer Experience  
  Capital One  
  Panelist

![seth-solomons-v2](https://go.simondata.com/hs-fs/hubfs/Headshots/seth-solomons-v2.png?width=100&name=seth-solomons-v2.png)   Seth Solomons  
  Former CMO  
  Equinox  
  Panelist

![anita absey](https://go.simondata.com/hs-fs/hubfs/Headshots/anita%20absey.jpeg?width=100&name=anita%20absey.jpeg)  Anita Absey  
  Chief Revenue Officer  
  Simon Data  
  Moderator