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March 31, 2021, 11:30 - 4:15 PM ET

It’s time to unleash your leadership potential

It’s a well-known fact that women in marketing bring valuable skills to the table, yet they continue to struggle to access the leadership level. Women make up more than half of the marketing workforce, but according to a 2019 study by Korn Ferry, only 36% of CMOs in the top 1,000 firms were female. 

Adding to this, the Covid-19 crisis has disrupted life in ways we’ve never seen before. Working women — particularly mothers, senior-level women, and women of color — are especially at risk. According to a recent McKinsey study, one in four women are considering downshifting their careers or leaving the workforce due to Covid-19. 

The stakes are high, and the threat is real. That’s why on March 31, Simon Data is hosting a private virtual summit for women marketing executives at consumer-facing brands. Join us for an exclusive event where we’ll connect, learn, and exchange ideas around leadership, marketing, and how to empower more women to unleash their potential as transformational leaders. 

Why attend?

Organized by and for B2C experts, the Women in Marketing Leadership Summit enables you to dive deep into your most pressing challenges, make meaningful connections with other women in marketing, discuss industry issues, and access insights and advice to help you grow your career.

Learn. Chat directly with industry leaders, consultants, and strategists in a private, judgement-free environment. 

Engage. Participate in candid conversations with other women around strategies, tactics, and the challenges you face, professionally and personally.

Connect. Take a break from Zoom, turn off Slack, and enjoy the opportunity to converse and collaborate in an intimate setting.

Who you'll connect with

The Women in Marketing Leadership Summit is open to anyone who identifies as a woman or non-binary, and has demonstrated leadership experience.

Specifically, we're looking for leaders who are director-level and above, and...

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Have at least 5 years experience leading digital transformation initiatives, overseeing omni-channel or lifecycle marketing programs, and/or managing cross-functional teams and projects.

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Work in a B2C industry like retail, eCommerce, tech, media, financial services, travel, hospitality, grocery, and more.

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Enjoy engaging in lively discussions and sharing openly with fellow marketing leaders.

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Are passionate about data-driven marketing strategies, leadership, career development and change management.

The Speakers

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Reshma Saujani
Founder & CEO, Girls Who Code
Speakers_Doina
Doina Harris
Chief Product Officer, Simon Data
Jessica_Lesesky
Jessica Lesesky
Chief Revenue Officer, Spoonflower
Speakers_Kristen
Kristen Bashaw
Founder, Monomyth Learning
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Rose Crosby
Director of Retention Marketing, Thinx

The Agenda

We’ve assembled a thoughtful lineup of engaging presenters and intimate small-group discussions delivered by way of our interactive virtual event platform.

11:00
-
11:30
Networking lounge opens
11:30
-
11:45
Opening Remarks
Doina Harris, Chief Product Officer at Simon Data
11:45
-
12:20
The Shift From Transactional to Relational Commerce: Converting Customer Passion to Brand Evangelism
Jessica Lesesky, Chief Revenue Officer, Spoonflower
12:20
-
1:00
Crossing the Leadership Threshold: From Ordinary to Extraordinary
Kristen Bashaw, Founder, Monomyth Learning
1:00
-
2:00
Breakout Conversations
Break out into the first of two small-group discussions centered on your pre-selected topics.
2:00
-
2:30
When To Run: Knowing When It's Right To Pursue New Opportunities
Rose Crosby, Director of Retention Marketing, Thinx
2:30
-
3:25
Breakout Conversations
The second round of our small group discussions.
3:25
-
4:10
Keynote
Reshma Saujani, CEO & Founder, Girls Who Code
4:10
-
4:15
Closing Remarks
4:15
-
5:00
Networking Lounges Re-Open
Continue your conversations and connect with attendees in our virtual lounges.

The Discussions

Our goal is to provide a space for intimate and meaningful conversation. As such, attendees will have the opportunity to participate in two, small-group breakout discussions centered on the topics and challenges that matter most. 

The New Marketing Career Path: How To Get More Women Into the C-Suite

Exploring your Leadership Archetype: Uncovering the Best Ways to Motivate & Inspire Your Direct Reports

Navigating the COVID-19 Double Shift: How to Survive as a Worker & a Parent During COVID-19

Customer Journey 2.0: Achieving Data-Driven Lifecycle Marketing at Your Company

Achieving Omni-Channel: The Keys To Transforming Your Business

Making Customer Experience Your Competitive Advantage

Leading Virtual Teams: Maintaining Motivation, Momentum, and Engagement

Personalization Strategies, Tactics and Scaling

Retention Marketing: Innovative Strategies for Driving Revenue from Existing Customers

Diversity & Inclusion: What Organizations and Leaders Are Doing to Enact Real Positive Change 

Optimizing Your Personal Performance: Sharing Tips, Strategies, Frameworks for Getting Sh*t Done

Breaking Down Silos Around Your Customer Data

Request to attend our 2021 event

How it works:

 

Submit your request
Tell us a bit about who you are, your background, and your experience. Remember that we are hoping to connect senior-level marketers at B2C companies.



We’ll review your submission.
Invitations to the event are limited to ensure attendees can contribute to our small-group conversations and will get value out of the program.


Approved?
If approved, you will receive an email confirmation along with a link and instructions to complete your registration.

Questions?
Contact us at events@simondata.com